Regional Identity

Scottish

• Accents - The Scottish seem to have a very strong accent making them hard to understand.
• Location/ setting - When Scotland is shown on TV or films it will be shown in the run down parts where a lot of vandalism and attack happen, in Edinburgh or Glasgow showing all of the architecture and the civilised places or the country side will be shown as it is tranquil.
• Slang - Bonnie means beautiful, wee is small, tatties is potatoes
• Clothes - The Scottish wear kilts, tartan, tam hats, and glengarry hats
• Pastimes - Alcoholics, farmers
• Attitudes/ behaviour - Violent
• Stereotypes - All Scottish play the bagpipes, wear kilts, eat haggis, are alcoholics, are red heads, and wear tartan.
• Reality - Most Scottish people do not have a very strong accent as it quite easy to understand, most of Scotland is tranquil and calming although some of it is run down, not all Scottish people wear tartan kilts or are red heads, also they are not all violent alcoholics.

Liverpool

• Accents - Very strong accents making it hard to understand them
• Location/ setting - Council streets, littered, unclean, gloomy
• Slang - Bins - spectacles or sunglasses, down the banks - give grief, and jarg - fake
• Clothes - Tracksuit, skimpy outfits
• Pastimes - Miners
• Attitudes/ behaviour - Angry, alcoholics,
• Stereotypes - All the people from Liverpool are violent people that wear tracksuits and are living on council streets.
• Reality - The accents can be quite difficult to understand although not everyone's is, there are some parts of Liverpool that are nice and clean, and not everyone wears tracksuits or are angry, violent alcoholics.

Newcastle

• Accents - String accents making it hard to understand them
• Location/ setting - Council areas, littered, unclean, tranquil, clean, breath-taking scenery
• Slang - Howay man is exhortation or encouragement can be positive or negative, wey-aye, man means yes
• Clothes- Skimpy outfits on the 18-25 year old women, vests
• Pastimes - Violent, angry
• Attitudes/ behaviour Violent, angry
• Stereotypes - Strong accents, living on benefits on a council estate, wearing inappropriate clothing that are violent.
• Reality - The accent is strong and is sometimes difficult to understand, there are nice clean places to visit, only in some parts of Newcastle are there inappropriate clothes being worn, they aren't all violent and angry

Yorkshire

• Accents - Strong, not difficult to understand
• Location/ setting - Country side, farming
• Slang - Gaffer - boss, courin' - going out with, 'ow do? - how do you do?
• Clothes - Flat caps, wellingtons, plaid shirts, jeans
• Pastimes - Farmers, family people
• Attitudes/ behaviour - Kind although can be quite harsh if people go on their land.
• Stereotypes - They all sound like farmers and are farmers, it is all country side, everyone wears the same just in different colours, they are all family and are very nice unless you get on the wrong side of them.
• Reality - The accent is not very difficult to understand, there is a lot of country side but there are towns and cities, they are not all farmers and therefore do not dress like farmers, some are very family based as it is important.

Exam questions

• The issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?) An example of a big company that make one genre of film is Marvel, they only make films of superheroes as this is what they have done from the start of Marvel being created. Big films companies do make big films which bring in lots of money, although some films will not do very well, such as Universal Pictures created the film 'Howard the Duck' which brought in less 50% of their budget for the film. Also an example of a small film company that made a big film is See-Saw Films and Bedlam Productions who both co-produced the film The King's Speech, which had a small budget yet had a huge gross profit.
• The importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
• The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?) It has changed the way film companies make films as digital film, 3D, and Blue Ray have allowed films to be made in better quality so that people who watch the film have a good experience whilst watching. Internet streaming, downloadable content, and home cinema have allowed film companies to have their films watched easier as it is all available on the internet, these allow the viewer to watch films in the comfort of their own home instead of going to a cinema to watch them. Due to all of the above people can now buy and rent films form their houses, as they can have them delivered or have them straight onto their TV.
• The significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film) Film companies have made it easier to view films on phones, PS's, consoles etc as these are the devices that are easily accessible for a lot of people, this means no trips to the cinema which in the end reduces the carbon footprint as less cars are travelling there. Now that films are accessible on multiple types of devices it makes it easier to pick them up or turn them on and play a film, as they do not have to travel to a cinema to see a film. 
• The importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?) New cameras have made the quality of the films better as they are becoming more accessible to smaller film companies, the use of surround sound is used in every cinema as it creates a better viewing experience for the audience.
• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?) Film companies will release a trailer of a film to try and get people interested in the film, this will happen as the companies will show some of the best looking or funniest bits of the film to show people what is in the rest of the film. Marvel for example announce a film during Comic-con as the majority of people there are into comics so it appeals to Marvels target audience.
• The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?) I believe that the developments in technology is a good thing at then it gives the film companies that might not have as big of a budget a chance to create a good quality film, also the fact that you can get films on many different devices has had a huge impact on the amount of films watched as they are available by the press of a button. It is also good that smaller companies can join together or join with a bigger company to create a film as this means that the smaller companies have the chance to create a film that could get a large gross profit.

Spooks Ethnicity

Danny: Does not conform with the black stereotypical, as he speaks the Queen's English.
He is less powerful than the terrorist as he is tied to a chair, does not agree the black stereotype of being intimidating.
Danny is not scared of the terrorist as he stands up for what is right, this shows he is brave which does agree with the black stereotype.
Spy/Agent/Police
He links himself to the aggressor.
He's the better man as he distracts the gun man by getting his attention away from the woman, makes himself the focus,


Mise en scene:
Dark room with nothing in, only light is coming from through the windows, has a very tense atmosphere.
Gun mans associate in the background dressed stereotypically to a hit man as he is dressed in all black wearing a ski mask.
The lady looks like she is dirty which suggests that she has been captured by the gun man for a period of time which agrees with a terrorist stereotype.


Sound:
Islamic call to prayer - eerie
Tense - Black vs Arab (Ideological differences)
Spanish guitar suggests otherness - not British


Editing:
Lots of cuts - editing highlights the bravery of Danny (shows he is strong willed) and the evil of the gun man (untrustworthy/evil)
Crying white man on the phone gets some screen time as it shows binary opposites.


Camera:
Shaky - nervous effect
Low angle - looks up at the gun man sows he has the power.
Close-ups - Danny shows the determination and the emotion on his face.
Close-up - Gun man's gun shows that he is nervous as it is shaking.

Infogram

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Gender Stereotypes

Gender Stereotypes


Male stereotypes:
Men are obsessed with sex.
Men are seen to be physically fit.


Stereotypes of men in the media:
The Joker who is someone that will be able to make a group of people laugh with ease, could be seen as a mask of masculinity.
The Jock is a man that is very athletic, physically fit and is popular, they are seen to show no emotion and is the person men want to be and women want to be with.
The Strong Silent Type is seen  to be in charge of everything, is decisive, and that talking about their emotions is a sign of weakness.
The Big Shot is shown by his personal status, owning items that society thinks are valuable, has got a job that pays well, encouraging the stereotype of men being economically and socially successful.
The Action Hero is known to be strong and gets what he wants, often is found to be angry and seems  to show no emotion, suggests that he is brave and not scared of anything.

The Buffoon is seen to try and do the correct thing but might mess up, commonly seen as a father figure, has good intentions and is light hearted.

Representation of Disablilty

Disability - Stereotypes

Vulnerable - Can't defend themselves as easily

Incapable - Can't work

Unintelligent - Disability holds them back

Unattractive - Not seen as normal humans

Lonely - People don't like what they see

Marginalised - Seen as less of a human, insignificant

Disability in TV Drama

Walt Jr - Breaking Bad - Cerebral Palsy

Artie - Glee - Wheelchair

Layla - Tracy Beaker - Cerebral Palsy

JJ - Skins - Autism and Panic Attacks

Becky - Glee - Down Syndrome

Tony - Skins - Brain Damage

Disability in Film

Forrest Gump

My Name id Sam

My Left Foot

The Ringer

Sky Kids

Daredevil
Of Mice and Men
Rain Man
Born on the 4th July
The Green Mile
My Sister's Keeper
Fight Club
Donnie Darko
The Kings Speech

The Gaze

Throughout the music video it shows multiple times women in bikinis performing moves associated with orgasms and intimacy. The woman that is shown the most throughout the music video, is not there because she is a singer, she is there because the artists or the person that chose what goes in the scene has chosen her as she is attractive and because she will be seen as a sexual object by the audience watching this video.


After seconds the audience is shown a glimpse of a woman in a bikini showing her body whilst looking through a jungle like set, this is who the video is mainly shot about as she is what most men are attracted to. By this woman not wearing much clothing, the audience are supposed to look at her as an object instead of a person, as this then has the male audience intrigued.


At 1 minute 10 seconds the woman is shown to be looking back at the camera down the lens, this suggest that she could be looking at the audience enticing them or creating a relationship between the audience and her. As she looks back, background seems to be romantic as there are candles on the wall and it seems to be dark, which creates a sexual atmosphere between the audience and her.



In these scenes the woman in the green is shown placed on her own whilst dancing seductively to get the audience to concentrate on her as the song plays, this suggests that she is only supposed to be there because she is attractive as she plays no part in the story of the song. In the scene where the two women are showing up against a pole wearing clothes that are revealing and seem to be performing a sort of seductive pole dance. One of the dancers pulls her swimsuit out but then lets it go, this suggests that she is teasing the audience


 In these scenes the woman that was previously dressed in green is now shown to be in a princess Jasmine from Aladdin, it shows her in the minimum amount of clothing that would be allowed. In the scenes in the bedroom it is showing multiple women in their lingerie, and two women go into the bedroom with a man. The lighting in this scene suggests some sort of sensual mood lighting as they are in the bedroom and it is quite dark.

Throughout the final scenes, at the party there does not seem to be many men there, mainly women, this suggests that song is directed at the male population. Also within the video there does not seem to be any men in it except for the artists, this suggests that the artists wanted women to be there for the purpose of being attractive and to be seen as objects instead of people. When in the room smoking there are woman in not much clothing suggesting that they are objects, also  they seem to be surrounding one man.